Today's action was just what the long lugging, long term, reckless investor deserves. I cannot tell you how many individuals owning stock either on their own advice or by listening to their financial advisor are guilty of planning a long term just hold and rotate long stock portfolio where years of hiding get crushed in a single quarter. This passive approach is a from a world view sadly dependent on all being sweet,and where one believes they can continue to win by picking door number one. That math doesn't work. Wise up.
AAPL has had a lousy spell here. They have all the money in the world but so what. They have skilled competitors and the law of substitution is starting to catch up. Love me forever in trading and investing ends up looking awful on the P&L.